An evening of art & expression with Audi’s Q8 e-tron as the muse
To launch the all-electric Q8 e-tron, Audi invited supermodel Coco Rocha on a one-of-a-kind test drive. Her emotions — awe, exhilaration, serenity — were captured in real time and turned into AI generated art.
This story of progress was unveiled amidst the storied backdrop of the ROM, an iconic museum, inviting guests to encounter The Art of Audi in an immersive gallery setting.
An evening of art & expression with Audi’s Q8 e-tron as the muse
This story of progress was unveiled amidst the storied backdrop of the ROM, an iconic museum, inviting guests to encounter The Art of Audi in an immersive gallery setting.
Role:
Concept, Consumer Journey, Space Design + Layout,
Art Direction for Photography and Video Content
Chief Creative Officer: Meredith Klapowich
VP, Experiential: Melissa Dacosta
Executive Creative Director: Jessie Sorell
Associate Creative Director: Kath Flores Wong
Copywriter: Talal Itani