A chromed-out concept store where fashion meets football
For Super Bowl weekend in Toronto, the NFL showcased their Peace Collective & New Era merch in a collab with The Combine, an experimental pop-up space.
Inspired by exploding the Lombardi Trophy into a spatial experience, a chrome design treatment was developed that extended into the space, with branded installations in which people could explore the collection (and take shiny selfies).
A chromed-out concept store where fashion meets football
Inspired by exploding the Lombardi Trophy into a spatial experience, a chrome design treatment was developed that extended into the space, with branded installations in which people could explore the collection (and take shiny selfies).
Role:
Concept, Visual Treatment and Graphic Design, Space Design + Layout
Executive Creative Director: Debbie Chan
Copywriter: Talal Itani
The Combine Team: Nicole Taino, Eric Black