Bringing winter to the city early to reveal Converse’s Boots collection
Transforming spaces across the city into snow-covered stages, Cold Waves launched with an exclusive concert featuring All Stars Jon Vinyl & Anna Sofia. Their creative journey became the heart of the campaign, captured through stills and short-form videos that expressed the inspiration they discover during the coldest months of the year.
CTA All Terrain Hi, Lugged 2.0 X-Hi, ATB Black
Cold Waves — A Winter Poolside Concert
Space + Experience Design
Role:
Concept, Space Design + Layout, Art Direction of Photo and Video Shoot
Executive Creative Director: Debbie Chan
VP, Experiential: Melissa Dacosta
Associate Creative Director: Kath Flores Wong
Copywriter: Talal Itani